The ability to invent, envision and create something new is central to ITW Pro Brands’ profitable growth. Our innovation is market-driven from the outside in. We draw deep insights from our key customer relationships through the voice of the customer, and then focus our efforts on designing and patenting new products that address specific pain points. We value new ideas and development of differentiated products that contribute to ITW’s overall strong culture of sustainable differentiation through innovation.
Customer-Back Innovation Approach = How We Innovate:
At ITW Pro Brands we innovate from the customer back, not from the research and development center out. We invest in partnerships with our key customers to create unique solutions that solve process challenges and improve business performance. The deep capabilities and creativity of our people is evidenced by the ITW portfolio of approximately 18,000 granted and pending patents, including more than 1,700 new patent applications filed in 2018.